Consumers

in upstart commerce, the concept of a "consumer" plays a pivotal role, representing individuals who engage in transactions to acquire your products and services every consumer is represented by a comprehensive data model that captures their unique information and preferences consumer data model terminology consumer an individual registered within the upstart commerce system, possessing a unique id and account related information address a location designated for shipping or billing purposes, encompassing geographical details and recipient information account a consumer's profile containing personal information, login credentials, and account related settings payment information details about payment methods associated with the consumer's account site ids identifiers linking consumers to specific sites or platforms within the upstart commerce system default shipping/billing address predefined addresses are set as default for shipping or billing purposes account status indicates the current state of the consumer's account (e g , active, inactive) site specific consumers in upstart commerce, consumers are site specific site specific consumers are unique to a particular site the distinction allows flexibility in accommodating diverse commerce contexts, such as physical retail locations, brand stores, or online stores specific to countries additionally, the upstart commerce platform allows you to share consumers across sites if you have multiple stores hence, your consumer's account can be shared between site 1 and site 2 email case sensitivity upstart commerce preserves the letter case when storing consumer email addresses however, email addresses are treated as case insensitive during operations like signing up, authenticating, and creating a password reset token this flexibility enables customers to use different casings for their email addresses during login or password reset for details on creating and updating customer details, go to the customer management guide