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product information has been a fundamental aspect of commerce, historically relayed through printed catalogs, offering clarity for purchasing decisions responding to the shift from printed catalogs to online selling, the concept of product information management (pim) emerged this transition necessitated reconsidering where and how product data should be stored and managed pim systems are the centralized repositories, that offer a comprehensive view of product information understanding product information in nochannel commerce product information constitutes the foundation of any online store, enabling accurate representation and virtualization of the products we offer this data can be categorized into three main types sales data price stock availability physical data material color weight size dimensions technical specifications marketing data photos videos descriptions customer reviews features and benefits warranty information product information management (pim) revolves around managing data crucial for marketing and selling products across diverse distribution channels pim plays a pivotal role in ensuring consistent, accurate, and enriched product information is delivered to every customer touchpoint our pim system serves as the backbone of your product management strategy, ensuring seamless workflow efficiency and data consistency the challenge of managing product data while the categorization of product information may seem straightforward, the complexity arises when dealing with a vast array of products imagine offering 50,000 models of shoes in your store, each requiring a multitude of attributes color variations, materials, weight, sizing details, and more this complexity is further compounded when this wealth of data needs to be distributed across numerous sales channels whether it's your online store, marketplaces like amazon or ebay, or mobile applications, the task of creating, managing, and distributing such extensive product data becomes a formidable project this is where the importance of a robust product information management (pim) system becomes apparent a pim tool streamlines the handling of product catalogs, especially in scenarios where the same information is accessed and utilized by multiple individuals and entities no matter what channel consumers buy in product data drives sales as many as 87% of consumers in a salsify survey rated product information as extremely relevant or important in making a purchase decision benefits of pim in nochannel commerce holistic data management by housing all product information in one system, organizations achieve a unified view of their offerings enhanced customer experience consistent and enriched product data leads to engaging customer experiences across all touchpoints efficient marketing marketing teams can create targeted campaigns, optimize content, and expand into diverse marketplaces effortlessly global reach pim enables businesses to cater to local and global markets efficiently, adapting to diverse customer preferences well prepared product information is the essence of creating a positive shopping experience for customers