Search Analytics

the upstart commece search analytics dashboard provides a brief overview of search performance, key business metrics, and actionable insights this guide explains the various components of the dashboard, key performance indicators (kpis), and how to interpret the data dashboard overview upon signing in, users can view the search analytics dashboard by navigating to search admin in the left navigation and select dashboard, which contains a stats overview displaying total search volume, total clicks, and average order value (aov) trend line and bar charts showcasing impressions, search volume, clicks, and aov trends over time filtering options to refine data based on time range and granularity dashboard options date time picker the dashboard allows users to view data at different levels of detail daily shows data for each individual day weekly groups data by week numbers (1 52/53) to see weekly trends monthly displays data grouped by each month quarterly combines data into three month intervals (quarters) for a broader view yearly summarizes data for each year to track long term trends all analytics are displayed in the user’s local time zone , ensuring accurate time based insights key performance indicators (kpis) the dashboard provides insights into four primary kpis 1\ total search volume definition the total number of searches performed within a selected time frame calculation every submitted query is logged as a search type ahead searches (e g , "p", "pi", "pilo", "pillow") count as a single search repeated queries within the same session are counted separately data includes log location, device, time, and user/session info visualization bar chart displays the number of searches over time users can adjust the granularity and view specific values using tooltips 2\ total clicks definition the total number of clicks on search results within a selected time frame calculation clicks on a product from search results are counted clicks on ai recommended products are included, but manually set recommendations are excluded clicks from redirected pages (home page, category page, etc ) are included clicks from standard search, neural search, smart ranker, and reverse image search are counted search based category clicks are excluded visualization trend line chart displays trends in user clicks over time users can adjust granularity and view specific values through tooltips 3\ average order value (aov) definition the average order value for purchases made after interacting with search results calculation total aov = total revenue from search / total orders through search includes orders placed via search result pages and recommendation engines orders must be completed (cancelled or returned orders are excluded) each order is counted individually, even if placed by the same user in the same session visualization trend line chart shows aov trends over time users can adjust granularity and view specific values using tooltips 4\ impressions definition the number of times search results, products, or ads are displayed to users calculation each time search results appear on a user’s screen, impressions are counted includes impressions from paginated results and horizontal scrolling for recommendations if a query redirects to a search result page, impressions from that page are counted example if 100 users search "running shoes" and each sees 10 results, total impressions = 1,000 visualization trend line chart displays impression trends over time users can adjust granularity and view specific values via tooltips growth indicators the dashboard shows percentage increases or decreases in search volume, clicks, and aov calculation growth is compared against the previous full month regardless of the selected date range, percentage change is calculated as \[(currentmonthvalue previousmonthvalue) / previousmonthvalue] 100 percentage changes are displayed next to total values in red (decline) or green (growth) interpreting the data decreasing search volume this could indicate lower user interest, search relevancy issues, or seasonal variations decreasing clicks suggests search result relevance issues, poor product visibility, or user experience challenges declining aov this may signal pricing issues, fewer high value purchases, or a drop in overall conversions increasing impressions but low clicks indicates possible search relevancy issues or a mismatch between displayed results and user intent