---
title: Search Analytics
slug: user-documentation/search-analytics
docTags: 
createdAt: 2025-02-17T11:27:55.829Z
---

The UpStart Commece Search Analytics Dashboard provides a brief overview of search performance, key business metrics, and actionable insights. This guide explains the various components of the dashboard, key performance indicators (KPIs), and how to interpret the data.

## Dashboard Overview

Upon signing in, users can view the Search Analytics Dashboard by navigating to Search Admin in the left navigation and select Dashboard, which contains:

- A **stats overview** displaying total search volume, total clicks, and average order value (AOV).
- **Trend line and bar charts** showcasing impressions, search volume, clicks, and AOV trends over time.
- **Filtering options** to refine data based on time range and granularity.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc2fiNVd3DXLQq6LPYHCriTerHxgGOaA70un9zhTKd37uXFJPnkJfiD50wTBtLsBXTCAxYWo_31NMzIXiqSPj57Ukyma6Nh69L3AYNKT1JbX2UHU6U4fnFLju36qUSzUwjQXRBc0g?key=ELCHpGAWtY8xWA9X7xPP_22A)

## Dashboard Options

### Date Time Picker

The dashboard allows users to view data at different levels of detail:

- **Daily:** Shows data for each individual day.
- **Weekly:** Groups data by week numbers (1-52/53) to see weekly trends.
- **Monthly:** Displays data grouped by each month.
- **Quarterly:** Combines data into three-month intervals (quarters) for a broader view.
- **Yearly:** Summarizes data for each year to track long-term trends.

All analytics are displayed in the user’s **local time zone**, ensuring accurate time-based insights.

## Key Performance Indicators (KPIs)

The dashboard provides insights into four primary KPIs:

### 1. Total Search Volume

**Definition:** The total number of searches performed within a selected time frame.

**Calculation:**

- Every submitted query is logged as a search.
- Type-ahead searches (e.g., "p", "pi", "pilo", "pillow") count as a single search.
- Repeated queries within the same session are counted separately.
- Data includes log location, device, time, and user/session info.

**Visualization:** Bar chart

- Displays the number of searches over time.
- Users can adjust the granularity and view specific values using tooltips.

### 2. Total Clicks

**Definition:** The total number of clicks on search results within a selected time frame.

**Calculation:**

- Clicks on a product from search results are counted.
- Clicks on AI-recommended products are included, but manually set recommendations are excluded.
- Clicks from redirected pages (home page, category page, etc.) are included.
- Clicks from standard search, neural search, smart ranker, and reverse image search are counted.
- Search-based category clicks are excluded.

**Visualization:** Trend line chart

- Displays trends in user clicks over time.
- Users can adjust granularity and view specific values through tooltips.

### 3. Average Order Value (AOV)

**Definition:** The average order value for purchases made after interacting with search results. 

**Calculation:**

- Total AOV = Total Revenue from Search / Total Orders through Search.
- Includes orders placed via search result pages and recommendation engines.
- Orders must be completed (cancelled or returned orders are excluded).
- Each order is counted individually, even if placed by the same user in the same session.

**Visualization:** Trend line chart

- Shows AOV trends over time.
- Users can adjust granularity and view specific values using tooltips.

### 4. Impressions

**Definition:** The number of times search results, products, or ads are displayed to users.

**Calculation:**

- Each time search results appear on a user’s screen, impressions are counted.
- Includes impressions from paginated results and horizontal scrolling for recommendations.
- If a query redirects to a search result page, impressions from that page are counted.
- Example: If 100 users search "running shoes" and each sees 10 results, total impressions = 1,000.

**Visualization:** Trend line chart

- Displays impression trends over time.
- Users can adjust granularity and view specific values via tooltips.

## Growth Indicators

The dashboard shows percentage increases or decreases in search volume, clicks, and AOV. 

**Calculation:**

- Growth is compared against the previous full month.
- Regardless of the selected date range, percentage change is calculated as:
  - \[(CurrentMonthValue - PreviousMonthValue) / PreviousMonthValue] \* 100
- Percentage changes are displayed next to total values in red (decline) or green (growth).

## Interpreting the Data

- **Decreasing Search Volume:** This could indicate lower user interest, search relevancy issues, or seasonal variations.
- **Decreasing Clicks:** Suggests search result relevance issues, poor product visibility, or user experience challenges.
- **Declining AOV:** This may signal pricing issues, fewer high-value purchases, or a drop in overall conversions.
- **Increasing Impressions but Low Clicks:** Indicates possible search relevancy issues or a mismatch between displayed results and user intent.