Cordial Configuration (Data Feed)
Effective marketing is vital for driving sales and maximizing revenue in retail and e-commerce. To support this, the Upstart Commerce Portal offers a powerful integration under Integrations Configurations—Cordial. This third-party service plays a crucial role in streamlining and optimizing marketing efforts by leveraging real-time data from multiple sources within Upstart Commerce portal, enabling businesses to execute targeted and personalized marketing campaigns across various channels. When configured correctly, Cordial helps retailers improve customer engagement through dynamic promotions, tailored product recommendations, and other data-driven marketing strategies, ultimately boosting sales and driving customer loyalty.
Cordial is a third-party service integrated with the Upstart Commerce Portal. It leverages real-time data to help retailers execute cross-channel marketing campaigns that drive sales and boost customer engagement. By collecting data from various services within the Upstart Commerce Portal—such as Catalog, Location, Shipping, and Pricing—Cordial structures this data into a specific JSON format required for its platform. This enables the creation of dynamic and personalized marketing content, such as promotional campaigns and targeted product recommendations.
For integration of Cordial with the UpStart Commerce portal, clients are required to subscribe to Cordial services independently. Integration with our portal will be facilitated through the API key provided by Cordial. UpStart Commerce is not responsible for the subscription or service terms of Cordial.
Upon subscribing to Cordial, clients are provided with an API key, which is generated and allocated to their account. This API key is required during the configuration process to enable seamless communication between the UpStart Commerce portal and Cordial. The API key ensures smooth integration and data exchange between the two platforms.
Upstart Commerce leverages Cordial to manage data feeds tailored for marketing purposes:
Data feed based integration focuses on marketing products and their variants. Key aspects include:
- Product Data Requirements: Active products and relevant data, including variants and images, are compiled into a structured feed that is uploaded to the Cordial account for targeted marketing campaigns.
- Activation and Deactivation Dates: Configuration for marketing products includes setting activation and deactivation dates. This ensures that the most up-to-date information from the store database is used for marketing campaigns.
Cordial's integration utilizes job schedulers in two environments:
- Upstart Commerce Portal Job Scheduler: This scheduler collects and prepares data from internal services (Catalog, Location, Shipping, and Pricing) and structures it in the JSON format specified by Cordial.
- Cordial Platform Job Scheduler: This scheduler fetches the structured data from the Upstart Commerce Portal to power marketing campaigns.
Streamlined Data Integration and Management: Cordial retrieves structured data from various internal service sources, ensuring efficient and automated handling of product information for marketing campaigns.
Personalized, Cross-Channel Campaigns: The platform enables targeted and personalized marketing across multiple channels, including email, SMS, and social media, ensuring consistent and effective customer communication.
Automated and Up-to-Date Marketing: With automated job schedulers, product data is continuously updated, ensuring campaigns always use the latest information such as pricing, availability, and shipping details.
Improved Customer Engagement and Revenue: Delivering timely, relevant, and personalized content boosts customer engagement, fosters loyalty, and drives increased sales and revenue.
Efficient Campaign Management: The integration reduces manual effort, streamlining workflows and allowing marketing teams to focus on strategy and creative initiatives.
Follow these steps to configure Cordial for data feed in the Upstart Commerce Portal:
After logging in, navigate to the side menu of the Upstart Commerce Portal. Scroll down and click on Integration Config. In the expanded menu on the left, locate and click Cordial to access Cordial Feed screen.
Initiate the Cordial feed configuration process by providing the following essential details:
- Cordial URL: Enter the Admin URL provided by Cordial upon signing up to their services. This URL is used to access and interact with Cordial's APIs.
- API Key: Provide the API key issued by Cordial upon subscription. This key is required for authenticating API requests.
In the Upstart Data Configuration section, set up the data configuration by providing the following details:
- Page URL Prefix: Enter the landing page URL prefix for your online retail store.
- Email Address: Specify the email address associated with your Cordial account.
- Image URL Prefix: Provide the URL prefix where all your image data is hosted.
- Default Price Zone: Indicate the geographical zone for which the feed will include product data and corresponding pricing.
In the Job Sceduler section, you can configure the job scheduling details. Define the exact time for the job to start and select the frequency—daily, weekly, or monthly—for the job to run.
After completing all the required details, you can choose to either Save and Run the Cordial Feed to update and execute it immediately, or simply Save to apply the updates and allow the feed to run at its scheduled time. You also have the option to Activate or Deactivate the Integration at any time by using the toggle button provided in the Active Integration section.
Log in and navigate to the side menu of the Upstart Commerce Portal. Scroll down and click on Integration Config. In the expanded menu on the left, locate and click Cordial to access Cordial Feed screen.
Update any necessary details in the Upstart Data Configurations section or alter the Job Scheduler frequency.
After making the necessary changes, click Save and Run to apply the updates immediately and execute the feed, or select Save to apply the updates and allow the feed to run at its scheduled time.