Brands

by associating products with their respective brands in the pim system, you enable more efficient categorization, searchability, and organization of your product data this, in turn, facilitates better merchandising, marketing, and customer experiences, ultimately driving sales and enhancing brand loyalty in this guide, we will walk you through the essential steps for incorporating brands into the pim system to learn more about brands, go to key concepts docid\ ekaoyvehv6fzy3ega zmc step 1 accessing brands upon logging in, navigate to the side menu of the nochannel commerce portal, go to pim, and click on brands initiate the process by clicking on the create brand button at the top right corner step 2 fill in the brand details upon initiating the creation process, a create brand popup window will appear enter the following details name enter the name of the brand description provide a brief description of the brand, highlighting its key features or characteristics step 3 create a brand after adding the brand details, you can do either of the following create draft click create draft to keep your brand unpublished this allows flexibility for revisiting and editing the brand details before making it live create & open click create & open to go to the brand's detail information page step 4 fill in the brand details start by associating your website with the brand in pim by selecting one from the site lists add the following brand information details brand name enter the name of the brand website provide the website url associated with the brand logo url add the url of the brand's logo alternate text optionally, include alternate text for the brand's logo country of origin specify the country where the brand originates step 5 add social media links under social media links, include the following details for each social media platform name enter the name of the social media platform icon url add the url of the social media platform's icon link provide the url of the brand's social media profile alternate text optionally, include alternate text for the social media platform's icon to add multiple links, click on the add new button to create additional links step 6 add contact information under contact information, provide the following details email enter the brand's email address phone number input the brand's phone number country specify the country where the brand is located city enter the city where the brand is based state provide the state or region, if applicable postal code input the postal code associated with the brand's location street include the street address of the brand to add multiple contacts, click on the add new button to create additional contact fields step 7 publish once satisfied, click on the publish button to finalize and publish the brand on the pim platform, making it accessible for use note when updating a published brand, any changes will be saved as a draft with the status "edits in published " your live brand information will remain visible to users until the updated draft is reviewed and published this ensures that logo updates, contact details, or social media links don’t accidentally change on your live portal be sure to publish the draft once you’ve verified all updates